– In today's video we're going to teach you how to make more money from the same number of people by getting them to make more purchases. Hey, this is LeahRae from toddandleahrae.com, social media marketing expert and online entrepreneur and today I'm gonna teach you how to make more money with essentially the same amount of work, so stick around. (upbeat music) As we dive into how to create repeat customers, just want to tell you that we are all about creating videos and resources to help you build your online business, grow you brand, build your audience, generate leads, and make sales.
So, as you are watching this right now, click Subscribe and then hit the little bell button for notifications so we can help you reach your goals. Now let's say you're getting the idea of affiliate marketing. You are creating content, maybe here on YouTube even, that leads people to a specific product or service that they are interested in purchasing. So for example, you do a video comparing two different types of video editing software, demoing them and talking through the pros and cons of each of them and giving them your affiliate link to purchase whichever is the best fit for them. When people purchase, you make a commission, which is great.
But here's the problem. When you send people directly to the site to purchase, if they don't pull the trigger right away to purchase, you very well may never see any commissions come from that person. Now compare that to someone who offers them something of value for free that people can get when they watch that very same video. Say a PDF with their top 10 video editing tips. They give the link in the video description and tell people to click it for access.
When people click on it, they are taken to what is often referred to as a capture page. It's simply a web page that makes them put in at least their name and email. When they hit submit that they receive whatever free giveaway you are providing to them, whether that's a PDF download, video, whatever. Now that you have their email address, guess what? You can continue to reach out to them through email. You can provide them with more free value, nurturing that relationship, building that know, like, and trust factor. AND you can mix in additional offers or recommendations that they may be interested in. Building your email list gives you the power to market to people over and over again. People often need several interactions with someone before they are ready to make a purchase. By building an email list and writing to them regularly, you are providing those additional interactions, that they may need, giving them the confidence to make the purchase.
Plus, you are now starting to create repeat customers. People who really resonate with you. Your style. Your content. The way you communicate. And they are receiving a lot of value from you. They will not only make one purchase, but purchase after purchase. It's funny, but once you've been doing this for a while, you'll see that there are people who've been on your list for years that have finally made their first purchase after receiving your emails for ages. Maybe initially, the timing wasn't right for them to make a purchase, or maybe you finally built up enough trust with them that they are ready to buy. But truly, the power of building an email list that hears from you regularly, is not just in nurturing people who have seen your content, but in creating repeat customers, and then raving fans. It takes way more effort to get someone to make their first purchase with you than it does to get them to make their second, third, fourth or so on. When you make great recommendations that truly serve and help your audience, when you continue to give them value through your content, a subset of your repeat customers will become raving fans.
Raving fans are those who buy everything you recommend. They absolutely love you, tell other people about you, and they make purchase after purchase. As you can imagine, those raving fans are incredibly valuable to your business. Imagine finding a new tool that you love and become an affiliate of. Without an email list, you would create some new content that leads into your recommendation for it, and work to drive some traffic to that content, hoping that some people will see it and make a purchase. Now compare that same scenario to someone who has been building an email list. They simply write one email to the list of thousands of people who've already consumed some of their content, maybe made purchases from them and the sales just start flowing in. Todd and I recently made over $20,000 in about a three day time period by simply putting a new offer in front of our existing list. Many of those sales came from repeat customers. We've used our email list to win affiliate contests even sailing trips to Greece. It works really well. Plus, you should be telling your list whenever you come up with new content.
It serves them. Builds more of the know, like, and trust factor with you and it gets more views on your content, telling whatever platform you are using, say like YouTube that it's valuable content and that they should show it to more people. Getting you more views and expanding your audience. As you can see there's a ton of power in creating your list. Plus, it's something that you actually own. Say you are using Instagram or YouTube to create content and make referrals for affiliate products. Well, sorry, but you don't own those platforms. If that platform decides they don't like what you are doing for whatever reasons, or they change their policies and now what you're doing is no longer okay, they can shut you down overnight without warning, and without recourse.
If that happens to you, and I know people personally that have had this happen to them, if you don't have an email list, you are in really big trouble. Especially if you support your family solely through your business. That income will dry up virtually overnight and you will have to start over from scratch somewhere else. If you've built an email list, you can continue to market to those people through email while you get set up on a new platform. And then once you're all set up on a new platform, you can simply email your list telling them about it and inviting them to start following you there and you've got an instant audience right from the beginning. Building and serving an email list is the best way to create repeat customers and even raving fans in your affiliate marketing business. Now to learn more about exactly how to put all these pieces together, your content, your offers, free giveaways, and capture pages and simply create a rock-solid affiliate marketing business that will get you in profits as soon as possible, click the link at the top of the description to check out our free training to help you do just that.
This is the best free affiliate marketing training out there. You don't want to miss it. So the question for you, are you currently building an email list? Or are you going to start now? Comment to let us know, I hope you are starting. Now hopefully you learned some important insights in this video that you will use and implement in your business. If you did, please make sure to give us a thumbs up, share the video out to Facebook, and comment to let us know. We greatly appreciate you. If you have any questions specifically for affiliate marketing and want a chance to be maybe featured in an upcoming video, comment with your question and we'll give you a shout out if we shoot a video on that. Now don't forget to register for our free training plus you can check out these additional videos on your screen right now to learn more about the huge opportunity of affiliate marketing and how to be successful.
Again, this is LeahRae from Toddandleahrae.com and we'll see you soon..
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