Inside Social Biz Box ADVANCED, you will get advanced strategies with “cash magnifiers” to help you get started with your social media agency business even faster.
Advanced students also get access to completely free and low-cost tools that help them manage their social media businesses faster, with complete video instructions.
OTO2 :List Warrior ADVANCED
Inside ListWarrior ADVANCED, you will get several “done-for-you” style packages that do nearly all of the work for them. These package allows you to start getting new customers onto their e-mail list at absolutely zero additional cost, or as an additional premium service their social media clients.
Advanced students also get access to additional bonuses that enable you to get other people to do all the work necessary to grow their e-mail list for them, without lifting a finger.
This bonus also includes additional resources to help your customers get instant distribution and tap into even more case studies and tools to help them quickly get more e-mail subscribers, plus traffic to any sales page, website or offer that they want to target.
OTO3:Unlock 100% Resale Rights
The final upsell is the right to purchase 100% commission rights across the entire Social Biz Box funnel, including the OTOs and Downsells. This allows you to have your own proven, ready-made funnel that generates long-term cash flow, as if it was all their own products and sales pages. The 100% commissions are activated for customers one week after the launch ends.
What is Social Biz Box
Social Biz Box is our complete step-by-step system showing full video instructions and tools for helping your students build, grow and manage their very own social media agency business.
We’ve generated over SIX FIGURES in sales by leveraging social media and connecting with influencers and partners, and Social Biz Box helps your students understand exactly how to copy our success for themselves.
Additional videos and tools that we have personally used are fully included and can be copied with the advanced version.
in this video you’re going to learn how to choose the right social media platform for your business let’s get started [Music] hey guys Angie with a Z Andrew come here and I want you to address a question that I hear over and over again from my customers and from my course students and so I teach social media marketing and I teach small business owners how to grow their business with social media and one of the main things that I stress is that you need to narrow your focus to one social media channel now there’s a lot of reasons for this and I go into them in more detail in two previous videos so I’m going to have a link down below to both of those videos one is the five social media myths that are hurting your business and the other is a simple five-step social media strategy for busy entrepreneurs so check those videos out and in each of them I go into more detail as to why you need to narrow your focus to one social media channel and again links are below in the description to access those videos so when I share that and I teach that concept I inevitably get the question of well how do I choose the right one how do i narrow my focus how do I know which channel is going to get me the best results for my business so we’re gonna talk through that in this video today so when you’re trying to narrow your focus there’s three main questions that you need to answer in order to choose the right channel so the first question is who is your ideal customer and where do they hang out this is so important and it’s really important to know this for all aspects of your business but in order to find the right channel you need to know who your ideal customer is what they look like and where they’re hanging out so you can make sure that that’s where you’re at that you’re hanging out in the same place and then the next question is which channel fits your style I’ll go into this in a little bit more detail later on in the video but it’s really important to not only know where’s your ideal customer hanging out but you need to also be on a channel that makes sense for you as well because if it makes sense for your ideal customer but not for you you’re not going to be consistent and you’re not going to have good results with your efforts and then the final question that you need to ask is which channel can help you achieve your goals now this is one that a lot of people forget and they overlooked and when you are doing social media marketing for your business you need to understand what your goals are with social media marketing a lot of small business owners just jump into social media they jump into all the channels and they just go nuts and but they don’t really know what their ultimate goal is with those efforts and then they’re ending up spending so much time on social media and maybe they’re not even achieving what they truly want to be achieving and getting the results that they really need and desire for their business so it’s important to sit down and figure out what goals do you have and what is your purpose for engaging on social media so let me walk you through four different steps that you can go through to help answer these questions so the first step is to know your ideal customer and this is so important for every aspect of your business everything you do to market your business revolves around your ideal customer and knowing who they are in the marketing world we call this a buyer persona now this is an example of a buyer persona worksheet that I’ve created for the students in my Pinterest marketing 101 course and when you build out your buyer persona it gives you a good visual and a good idea of who your ideal customer is and then once you know that you can then start attracting more people just like them and so when you’re building out your buyer persona there’s some different strategies that you can employ in different resources you can use to build this and I’m not going to go into that in this video because we don’t have time for that but I do go into it in depth in another video so I will put a link down below to that other video where I walk you through building out your buyer persona and how to do that so once you have this buyer persona built out it gives you a good idea of who your ideal customer is including their demographics so their income their age their location their marital status their education those types of information and so once you know that about your ideal customer then it’s time to jump into the different platforms and discover the demographics of each platform so I’m working with my graphic designer to create a really nice infographic of the demographics of each social media platform so you can see them in a snapshot but you can also just jump out to Google and do a Google search and see what the demographics are for each platform you’re gonna find data about you know is it primarily male or female what’s that percentage split what countries aren’t the majority of the users from and how many users from each country you’ll discover you know what’s the average age range with within that platform so there’s a lot of great demographical information that you can find out about each platform and what you want to do is try and figure out okay so I know my ideal customer so which platform has the biggest audience of my ideal customer so if your ideal customer is a female in her 30s and 40s then you can take that information and look at all the different channels to figure out which one has the largest audience of females in their 30s and 40s so you want to marry your ideal customer information with that demographical information of the platforms but it’s important to not just focus on just the demographics in your customer it’s also important to focus on yourself and by that I mean knowing your strengths and weaknesses is so that you are setting yourself up for success and this means looking at the format and the frequency of each channel and what I mean by that is with format you know some channels are all about video like YouTube it’s all about videos others it’s more about text and image posts and sharing articles so LinkedIn is really great for sharing articles blog posts news Pinterest is also really great for sharing articles and helpful how-to Xin tutorials and educational type content Instagram is really great for images and very visual and personal type content so you need to know the format that works best on each channel and make sure that it’s a format that you are comfortable with because if you’re not comfortable with the format you are not going to see success on that platform it’s going to overwhelm you it’s going to probably even scare you where you just don’t want to touch it at all and I’ve seen this with a lot of small business owners that I’ve consulted for in the past where they thought you know they really wanted to grow their brand on a specific Channel I put together a detailed plan for them on how to do it and they never touched it and it’s because that channel that they selected was not a format that was comfortable for them so make sure that you’re comfortable with it because you’re never gonna see success no matter you know how many of your customers are on that channel if it’s not a format that’s comfortable for you and then the next piece is the frequency so some channels it works great to post once a week or once a day other channels you need to be posting multiple times a day to see results with your efforts and so you need to be aware of the frequency and make sure that the frequency that works best on that channel is a frequency that you can maintain over time and it’s sustainable for you as a small business owner because again if it’s not something that you can maintain consistently over time you are not going to see results and then the final step is to know your goals with your social media marketing efforts so for some people their goals are to attract new customers and to drive traffic and leads to their business now a lot of the social media channels are not ideal for this so when we look at a channel like Facebook they are getting very limited organic reach if you want to attract to new customers you need to pay for ads now if you’re wanting to build a community and connect with your existing customers and build stronger relationships with them Facebook is great for that because you can create a Facebook group where you connect with your customers on a deeper level and you provide them additional value and additional support which I’m gonna put in a quick shameless plug here I actually have a private Facebook group called team of one business owners where I would love to have you come join me and it’s a great place for you to connect with like-minded entrepreneurs other small business owners ask questions get advice get feedback and be part of a community of like-minded people so I’d love to have you join me and over 4,000 others over in that Facebook group so I’ve got a link down below for you to access that now before we wrap this up I want to talk about some good goals to have with your social media marketing so of course there’s attracting new customers driving leads and sales and all that but I have to tell you those are not great goals to have for traditional social media marketing so channels like Facebook Twitter Instagram and LinkedIn are considered more traditional social media channels and those are really great channels to build deeper relationships to connect to socialize with your customers they’re really great for connecting with your existing customer on a deeper level and building that know like and trust establishing your authority your credibility and really positioning yourself as the expert in your field that’s what those channels are great for now if you’re wanting to attract new customers to your business you need to be focusing on search engine type marketing so YouTube and Pinterest are actually search engines and less of social media channels so if you’re wanting to attract new customers and that’s your ultimate goal more than anything then you need to be placing your focus on either YouTube or Pinterest okay so those are the four steps you need to walk through in order to answer these three questions so first who is your ideal customer and where are they hanging out second which channel fits your style and then third which channel can help you achieve your goal once you can answer those three questions with confidence then you should be able to find a channel that fits all three of those and works best for your business I hope you found this video helpful if you did please like it and then comment down below and let me know your comments mean the world to me and they power me to keep providing more helpful videos for you and then make sure that you subscribe to my youtube channel if you haven’t already so that you get notified every time I publish a new video to help you grow your business using social media and digital marketing and finally make sure that you head over to my website at Angie Gamescom or I have a bunch of free resources that you can download lots of great articles and tips to help you grow your business well that’s it for today I’ll see you in the next video
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